Significance of This Privacy Policy

At our company, we are committed to maintaining high ethical standards in our data management practices. Our governance policies ensure careful consideration of consent and bias, particularly in relation to data analysis and predictive analytics. We adhere to stringent international privacy laws and are dedicated to upholding the principles outlined in the Data Privacy Framework, which includes Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse. We encourage you to learn more about our data use policies and our commitment to protecting your personally identifiable information.

Collection and Use of Information

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (which is called anonymous data).

We may collect, use, store, transfer and process different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, postal address, email address and telephone numbers.
Financial Data includes payment card details.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and geographic location, preferred language (used to display our website), browser plug-in types and versions, operating system and platform, use of cookies or other devices to store and sometimes track information about you including device type (unique device identifiers) and device screen size (more details on our use of cookies is set out in the Cookies section below) and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, professional qualifications, reviews, feedback and survey responses.
Usage Data includes information about how you use our website, products and services, items you viewed or searched for, page response times, download errors, length of visits to certain pages (including how much time is spent on which pages), page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.
Marketing and Communications Data includes your preferences in receiving newsletters and marketing from us and our third parties and your communication preferences.

Special Categories of Personal Data

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products or services or open an account). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How Your Data is Processed

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

internal record keeping;
improvement of our products / services;
transmission by email of marketing materials that may be of interest to you;

in each case, in accordance with this privacy policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances.

For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:

soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time.

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Privacy Protocols with Third Parties

We display personalized ads based on the information we collect about you. While we do not share your personal information with advertisers, your interaction with ads allows them to assume you meet their targeting criteria. We also provide personalized ads for third parties without sharing your contact details with them.

Your Data Security: Our Priority

Sharing of personal information

For the sole purpose of fulfilling Our contractual obligations towards You and Our business partners We may share personal information within Company Network. Company Network will process your personal information in accordance with this privacy policy and all privacy and communications legislation.

We will not share with sell lease or otherwise distribute your personally identifiable Personal Information to any third party organisations outside of Company Network without first obtaining Your permission to do so. In particular, we will not release your Personal Information to any authorised direct marketing agents without first obtaining your prior consent

Accordingly, you agree and acknowledge that:

(a) we may transfer personal information about You to any member or members of the Company Network for the purpose of fulfilling our contractual obligations with You; and
(b) some countries where other facilities or companies or third party organisations are situated may have no data protection legislation or laws; and
(c) in the event that we need to transfer your personal information to any member or members of the Company Network for the sole purpose of fulfilling our contractual obligations we will use reasonable endeavours to procure (but cannot guarantee) that such companies or third party organisations give binding contractual undertakings in order to ensure that Your rights with regards to any such processing and Your personal information will remain adequately protected.

If we need Your further specific and express consent to do so we will obtain it before transferring any personal information.

We will not share Your Personal Information with any third party organisations outside of the Company Network without first obtaining Your permission to do so

In all cases any use of Your Personal Information by the Company Network which has been instigated by Us will comply with this Privacy Policy

You acknowledge that We reserve the right to use or disclose any Personal Information as needed to satisfy any law regulation or legal request to protect and defend the integrity of the Site including to enforce our Website Terms of Use or this Privacy Policy and You agree to comply with Our requests and/or to cooperate in any law enforcement or regulatory investigation

If in the future a third party organisation acquires Us or substantially all of Our assets whether by merger acquisition reorganisation or otherwise You acknowledge and agree that Your Personal Information may well be one of the transferred assets

Save for that stated above we do not transfer share or disclose (for profit or otherwise) personal information You have submitted to Us in connection with Our on or off-line activities to third parties outside Company Network.